About VKNOW
VKNOW JEWELRY STUDIO
Founded in 2026, Manhattan, New York
Twenty years of couture mastery from the atelier to the stage
Telling the story of "Time & Art" for every family.
We know you.
We remember the lines of your hands.
We understand your spirit and resonate with your taste.
Witnessing every transformation of your life…
We know exactly who you want to be when you walk through that door.
VICKY ZHAO
Founder of VKNOW
I grew up in a family that has practiced bespoke high jewelry for over twenty years. The language of stones, the patience of the atelier, the slow seduction of something built to last — these were the background music of my childhood. And yet, back then, I never imagined I would enter the jewelry world. Ten years ago, I came to America, and built my career across global jewelry houses and technology companies, leading brand and worldwide marketing strategy.
After all the detours, I found myself, somehow, back where I started — not as inheritance, but as my own quiet obsession. At thirty-three, I finally saw clearly what I had been circling my whole life: jewelry is the only object that holds both time and art, and what I want most is to build it alongside my family. VKNOW begins in Manhattan — where my family's twenty years of mastery meets my decade of global brand thinking, and becomes, at last, the jeweler who knows you.
FEI LIU
House Designer of VKNOW
Born in China and based in Birmingham, Fei Liu has spent over two decades shaping contemporary British jewelry from his independent atelier in the historic Jewellery Quarter. His hands sculpted the £11 million "Blue of Dreams" sapphire tiara for Miss World China; his pieces have walked the Golden Globe red carpet; his name has been honoured twice at the UK Jewellery Awards. For years, his work has been featured at Christie's London, Sotheby's Hong Kong, Phillips Paris and other international auction houses, and his design language has been celebrated by media at home and abroad — studied and referenced by a new generation of jewelry designers.
Long before VKNOW was founded, Fei Liu had already worked with our family for many years. We are deeply honoured that, from the very beginning of VKNOW, Fei accepted to join us as our In-House Designer. Together, we carry the same conviction — an uncompromising devotion to every piece of art we create — to continue making the art of jewelry, about you.
Whatever brings you here,
we'll meet you with the same conviction.